Note
Missoula Notes:
When I worked for the City of Lawrence, I considered Missoula a similar city. I used similar cities to create benchmarks for financial analysis. I’d defined similar using urban area population, portion of population under 18, per capita income, and median age of housing. The measures pick out similar college towns. At the time, the urban area populations were similar - 82K for Missoula and 88K for Lawrence.
When we were in Missoula, I looked for similarities and differences compared to Lawrence.
One big difference – Missoula has suburbs. There are built up urban areas next to the City of Missoula but not in the city limits. That’s not the case with Lawrence.
Missoula is a regional center. It has an airport with passenger service, a regional hospital, a minor league baseball team and a Costco. Lawrence has a little municipal airport and a community hospital. We have to drive to KCK to see minor league baseball. The nearest Costco’s are in Topeka or the KC metro.
Missoula is a college town, but the university is less dominant than in Lawrence. The university in Missoula has fewer students than KU. UM has just over 10,000 students while KU has almost 28,000.
Missoula’s infrastructure – curbs, sidewalks, streets, pavement markings, traffic signals, parks, etc. – looked better maintained than Lawrence’s. If you want a very simple indicator of the quality of a local government's management, look at infrastructure you can see. If everything looks shabby and broken, that doesn't speak well for the quality of management. It isn't a perfect indicator, you need to think about wealth and resources, too. But for places that are similar, it is a good measure.
Both places have grown since I worked at Lawrence. But they are very similar sized. I looked up the most recent county population data from 2021. Missoula County had 119,533 people. Douglas County had 119,363
Both places have relatively inexpensive housing, but Missoula is more expensive (median housing in Missoula was $302K compared to $212K in Douglas County).
Per capita income in Douglas County is lower ( $56K versus $61K in Missoula). I think that reflects more college students in Douglas County. If you look at household income, Douglas County has higher income ($61K versus $56K). I think the higher household income in Douglas County comes from people who live here and commute to Topeka and Kansas City.
Commuting also helps explain why Douglas County has fewer jobs than Missoula County. Douglas County has 37,380 jobs, while Missoula County has 51,367)
Neither place is very diverse. But, Missoula is especially un-diverse. The "black or Africa American alone" population of Missoula is just 0.5 percent.