How about a scholarship program for getting kids to A meets? I've been hearing that the expense of getting to A meets is a problem for many juniors.
For each successful applicant:
OUSA provides $50, provided:
* local club donates $50 or $100
* the junior joins the junior team, which is quite open, but would require commitment to training, getting a local coach/mentor, stating a goal, agreeing to a training plan, maybe recording training on AP
* the junior attends some number of local meets
* the junior helps out at a local meet