Discussion: Noname to outfit TeamUSA

For Immediate Release

Contact: Glen Schorr, Orienteering USA, 410.802.1125 or gjs@orienteeringusa.org


NONAME TO OUTFIT TEAM USA

Riderwood, MD – Orienteering USA has announced that it has come to an agreement with the Finnish athletic high performance clothing manufacturer Noname to be the uniform supplier for the United States Orienteering Team. Representing over 50 athletes, Team USA is comprised of Senior, Junior, World University, Mountain Bike, Ski and Trail orienteering squads.

These teams will compete in a series of World Championships headlined by the World Orienteering Championships held this July in Trentino, Italy.

“We look forward to a long and productive relationship with Noname.” said Orienteering USA Vice President Charlie Bleau.

“Noname is proud to partner with Orienteering USA. We are looking for a great partnership. Orienteering USA is joining other national teams who trust our products: Norway, France, Russia, Great Britain, Germany, Austria and Japan” said Robert Lazzaroni from Noname.

Noname is a genuine Scandinavian sports brand, established in 1999, specializing in design, production and sales of custom made sport textiles for clubs and companies. At Noname we live and breathe orienteering, running, skiing and cycling: it’s in our veins and it’s built into our textiles. Noname sports gear lives up to the highest standards of every aspect in sports textiles. The excellent function and style is designed by people who love their sport. No matter if you are a world class athlete or if you just exercise for your own fun; we have the products that will help you go all the way. www.nonamesport.com

Orienteering is a race in wilderness navigation where the athlete uses a map and compass to complete a course as quickly as possible over miles-long terrain. For more information on orienteering, visit www.orienteeringusa.org.

This appears to be positive press with a TeamUSA and a supplier.

Elsewhere, TeamUSA is currently having issues with its outfitter.

“The suits were conceived and tested in a lab, but skaters never got the chance to wear them in competition because Under Armour wanted the press of an Olympic rollout.”

It didn't prevent the encomium and fawning from the NBC idiot savants about these uniforms before they had taken the ice. Developed by rocket scientists, blah, blah, these suits are going to make the US team invincible. In fact there were several segments when a race was going on and the PIP vignette about these stupid suits was larger and more prominent than the racing. As long as you can offer some content to distract NBC viewers that there is an athletic competition afoot.

Orienteering USA is joining other national teams who trust our products: Norway, France, Russia, Great Britain, Germany, Austria and Japan.

What could go wrong? ;-)

As long as they don't strengthen the fabric with iron thread, I think we're going to be a-ok!

Hey Charlie: the link to Noname needs a www. Clicking on the link you provide doesn't work. Noname should really redirect their naked domain to www, but in the meantime you should modify the press release if you include that link. It looks fine on the OUSA news page.

Thanks, hughmac4. In fact, I didn't intend to post it as a link. I just copied the text from the press release. I hadn't read the hint about URLs being automatically made into clickable links.

YAY!!! Great news!!!! Looking forward to my next quality o-kit :)