I wrote a magazine article on orienteering!
Here in the PNW (...Seattle, WA), we are focusing on recruiting the hiker crowd (and eventually the ultra runner crowd) into orienteering. So how to break the ice? Write an article that goes out to a membership of 35,000+!
What's unique about this article is that it's not just a "hey, this niche sport is neat!" article, but rather appeals to a specific demographic and how it relates/should be important to them. I got VERY nervous writing the environmental tid bit, because I knew the article could backfire if hikers got mad at us going off-trail.
We (COC) also plan to use this article as a way to more effectively communicate with land managers about what we do.
Please share the link below!
http://www.wta.org/hiking-info/basics/how-to/navig...