Discussion: Marketing orienteering in the USA
in: Orienteering; General
Jun 1, 2012 1:55 PM
#
Cutting out of alex's log, here is an excerpt from and article (
http://fasterskier.com/2012/05/ussa-attracts-marke...
)Ed found in a Nordic skiing site.
>Whenever I’ve been successful, it’s been an athlete, talent-focused approach. What you’ll see from me in marketing is marketing the individuals and promoting the team.
Certainly Kikkan is incredibly, highly marketable. She’s a great personality, she’s been successful and in the sport of cross-country skiing, I think, is a great message with fitness in time in America where a lot of sponsors and people are excited to hear about that. One of the challenges that we’ve always had in the sport of cross-country skiing, going back to the ’80s when I first got involved, was the translation. In America right now, fitness is really popular and becoming even more so, and most people are either going to the gym or running. If we could introduce people to take even a portion of their regiment and become cross-country skiers because it’s such a good workout – you’re outdoors, you’re involved with the environment, it’s just such a positive thing if you’re of that mindset. To me, it’s a lower barrier of entry than alpine skiing or any of the other sports because of that.
How do you get that inspiration? I think it’s through the athletes. I think if you show the dedication and the passion and the great personality that Kikkan and [Kris] Freeman have and all these guys, [Billy] Demong, put forward, if we can put that out there in a way that is a little more accessible and marketable, I think we’ll be more successful. That’ll be the tide that rises all the boats.<
I think we have some marketable athletes, and I think the public would like them.
http://fasterskier.com/2012/05/ussa-attracts-marke...
)Ed found in a Nordic skiing site.
>Whenever I’ve been successful, it’s been an athlete, talent-focused approach. What you’ll see from me in marketing is marketing the individuals and promoting the team.
Certainly Kikkan is incredibly, highly marketable. She’s a great personality, she’s been successful and in the sport of cross-country skiing, I think, is a great message with fitness in time in America where a lot of sponsors and people are excited to hear about that. One of the challenges that we’ve always had in the sport of cross-country skiing, going back to the ’80s when I first got involved, was the translation. In America right now, fitness is really popular and becoming even more so, and most people are either going to the gym or running. If we could introduce people to take even a portion of their regiment and become cross-country skiers because it’s such a good workout – you’re outdoors, you’re involved with the environment, it’s just such a positive thing if you’re of that mindset. To me, it’s a lower barrier of entry than alpine skiing or any of the other sports because of that.
How do you get that inspiration? I think it’s through the athletes. I think if you show the dedication and the passion and the great personality that Kikkan and [Kris] Freeman have and all these guys, [Billy] Demong, put forward, if we can put that out there in a way that is a little more accessible and marketable, I think we’ll be more successful. That’ll be the tide that rises all the boats.<
I think we have some marketable athletes, and I think the public would like them.
This discussion thread is closed.