Discussion: IOF - official partner
in: Orienteering; General
Mar 16, 2011 8:54 PM
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Take a look at IOF webpage.
It looks that they make agreement with the first IOF official partner. I read some years ago that IOF make agreement with one sport agency but it didn’t work. Big applause for whoever is responsible now for this action.
What is strange to me is that IOF still don't have any official marketing or similar commission. From the int. sport organization aiming to bring more sponsorship money into the sport (and Orienteering onto Olympics) I would expect that they have one group which work hard only on this field.
Marketing and PR strategy with daily tasks should be even more visible in IOF work. Last year they have been quite innovative compare to last decade. I hope that they will stay in this direction. Sometimes I have had feeling that IOF is run mostly by group of people with “only“technical background and with little knowledge about media, finance and marketing.
Congratulations!
It looks that they make agreement with the first IOF official partner. I read some years ago that IOF make agreement with one sport agency but it didn’t work. Big applause for whoever is responsible now for this action.
What is strange to me is that IOF still don't have any official marketing or similar commission. From the int. sport organization aiming to bring more sponsorship money into the sport (and Orienteering onto Olympics) I would expect that they have one group which work hard only on this field.
Marketing and PR strategy with daily tasks should be even more visible in IOF work. Last year they have been quite innovative compare to last decade. I hope that they will stay in this direction. Sometimes I have had feeling that IOF is run mostly by group of people with “only“technical background and with little knowledge about media, finance and marketing.
Congratulations!
Mar 17, 2011 5:57 AM
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Yes so where is this official partner announcement? I can't seem to see it...
Mar 17, 2011 9:04 AM
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It is just logo on the webpage for now.
Presentation from the company webpage.
Kemira is a global two billion euro chemicals company that is focused on serving customers in water-intensive industries.The company offers water quality and quantity management that improves customers’ energy, water, and raw material efficiency. Kemira’s goal is to be a leading water chemistry company.
Presentation from the company webpage.
Kemira is a global two billion euro chemicals company that is focused on serving customers in water-intensive industries.The company offers water quality and quantity management that improves customers’ energy, water, and raw material efficiency. Kemira’s goal is to be a leading water chemistry company.
Mar 17, 2011 1:31 PM
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didn't know that partnership, sounds good. kemira is originally an old finnish company, initially state owned, nowadays internationalised and listed on the stock markets. amongst the 20 biggest companies in finland.
Mar 23, 2011 8:19 PM
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The partnership has been brokered by the finnish council member, great job!
Mar 26, 2011 6:21 PM
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On a completely different note, I noticed that the UN has decleared 2011 the International Year of Forests. It's sad that the IOF hasn't taken up the challenge to promote itself and teh sport in this context.
Mar 27, 2011 8:23 AM
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Here in Slovenia we have photo contest. It is in Slovenian language only but also foreign photographers can participate from all over the world (only photos from Slovenia).
International Photo Contest
INTERNATIONAL YEAR OF FORESTS 2011
Closing date: 21.04.2011
http://www.fotodrustvo-grca.si/PDF/Razpis%20in%20p...
International Photo Contest
INTERNATIONAL YEAR OF FORESTS 2011
Closing date: 21.04.2011
http://www.fotodrustvo-grca.si/PDF/Razpis%20in%20p...
Mar 29, 2011 12:15 PM
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A side-note to Kemira, the bronze-medalist at the long distance in trondheim Emma Claesson works at Kemira. So they have a clear connection to orienteering at least..
This discussion thread is closed.