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Attackpoint - performance and training tools for orienteering athletes

Discussion: Buzzfeed Marketing Challenge

in: Orienteering; Off-Course

Dec 16, 2014 2:08 AM # 
Annoying marketing topic of the week... how would you market an orienteering meet (blarg.... I mean event), if you only wanted to get pageclicks on yahoo. Here's some starters for you. Ready. Set. Go.

"Learn five crazy tricks for outsmarting your GPS"

"You won't believe what these people are wearing"

"Find out why these people aren't afraid to change cloths in public"
Dec 16, 2014 3:37 AM # 
"Click here for a free car."

"I have a business proposition for you. Send name, address and bank details." (oops, off topic)
Dec 16, 2014 7:13 AM # 
"27 entertaining things you didn't know about maps that will make you feel inadequate."

"Twelve amazingly exuberant places you have never been to that will inspire you to be a better person."

"She gave him a map and he started running. You won't believe what happened next!"

"Can you get through this breathtaking post without changing the way you see the world?"
Dec 16, 2014 8:05 AM # 
"Click if you think running thru greenbriar is badass"

"Click for clique"

"Click if you think volunteering for affluent people running around in pajamas is more virtuous than volunteering on an SAR or disaster recovery team; double click if you enjoy guilt w.r.t. to this decision"
Dec 16, 2014 8:19 AM # 
"My girlfriend beats me up, what should I do?"

"Be a man and use brains (leave shotgun at home)"
Dec 16, 2014 1:59 PM # 
Mr Wonderful:

The local outfits are dog-based and have training time requirements that make the Marine Reserves look like casuals.
Dec 17, 2014 8:42 AM # 
"Obama wants everybody to turn off their GPSs and use real maps."
Dec 17, 2014 1:49 PM # 
"These 24 athletes were dropped in the woods. You'll be amazed by how quickly they got out."

"10 sports you won't believe exist in the United States. I'm still confused by #9."

And for existing orienteers only: "The 15 most amazing control locations ever. #12 will take your breath away."
Dec 17, 2014 2:16 PM # 
1000 points for Randy.
Dec 17, 2014 2:45 PM # 

"Obama has declared that paper maps are a waste of resources and will be moving to banish them. According to the administration, the ability to rely on GPS has eliminated the need for paper maps. Additionally, paper maps could be a tool of terrorism. With government controlled GPS, we can restrict the availability of maps of sensitive vulnerable areas like airport terminals or subway routes. Production of new maps will be banned and all Americans will be required to register any existing maps that they own with the government. Click here for discreet, anonymous, home delivery of paper maps before the government bans them!"
Dec 17, 2014 4:01 PM # 

All the joking (which I hope it is) aside - this was very much the case in some Eastern block countries when I visited for orienteering in the late 70ies/early 80ies.
We were not supposed to keep our orienteering maps, but were told by the organizers that we should hide them from inspection at border controls. Supposedly they could be considered material for espionage.

In retrospect I may have been a bit naive (read: stupid) bringing a map of Estonia that I had bought in Sweden to a visit there. The map showed a variety of air fields and other stuff that may or may not have been military targets. Luckily I made it out of the country alive...
Dec 17, 2014 9:15 PM # 
"Ordnance Survey maps provided free. Guns not included."
Dec 18, 2014 12:52 AM # 
@ bubo. Thanks for the reminder of all-too-recent history. What I meant as entertaining satire was in fact all too real in Eastern Europe not that many years ago. Possessing the wrong map could indeed get one imprisoned or executed. We should never assume that the freedoms most of us enjoy today will always be there or don't need our words, actions, and votes in their defense.
Dec 18, 2014 5:25 PM # 
Yes, I saw it as a joke too, our memory is short, but unfortunately it´s not a joke everywhere even today...
Dec 18, 2014 5:34 PM # 
But, but.... why are all those not links. I need them to be links. Please someone that knows computers fix it....
Dec 18, 2014 10:36 PM # 
Click here for Nikolay's link.
Dec 19, 2014 12:48 AM # 
Nikolay wanted a link but when he finally got one he was extremely disappointed. Click here to see why.
Dec 19, 2014 12:53 AM # 
"Use this weird trick and never have to use a GPS again!"
Dec 19, 2014 11:56 AM # 
"Ever wanted to do it in the bush? Click here to find out how"
Dec 21, 2014 7:44 PM # 
"Ever wanted to do it in the bush? Click here to find out how"

lol...we'd get clicks for sure, and maybe extra event attendees, of a sort. One orienteering event in Massachusetts came across such a(n interrupted) scene.
Dec 21, 2014 8:00 PM # 
"Bag that buck! Use this insider resource to know when and where game will come charging out of the forest."

We found out (a long time ago) that a significant number of our club newsletter subscriptions were by hunters who wanted to know when we'd be scaring game out of the forest. I always wondered why so many newsletter subscribers never came to events...but I guess they did, in fact.

This discussion thread is closed.