Page like campaign status: 16 new page likes at $.42 each (just under $7 spent so far this week).
Event responses from the event ad remains at 0, with nearly 200 servings of the ad.
BUT...page likes for the week are up by ~31 (an increase in total likes by like 8%!!!), so perhaps the extra 15 are because event ad does not drive event responses, but does drive interest, and is generating some exploration traffic. Click on the event, don't commit to going, explore SMOC, like page? My best guess anyways. If so, I'm happy with that.