Interesting article about the success of the Running Room:
http://albertaventure.com/2011/11/how-one-edmonton...
I found this the most interesting part of the article:
"has affirmed John Stanton’s status as Canada’s expert on the sport he helped to popularize. “We’re probably helping our competitors as much as we’re helping ourselves,” he says, chuckling. “But we’ve always felt it better to build our market than fight over market share. With 60 per cent of Canadians still inactive, there’s a lot of work to do yet.”"
It's how I see things for o-store as we go forward from here. I'd rather see a pair of oroc's or good compasses in another sports store because it means that someone might find out about orienteering because of it rather than worry that that's a pair of shoes or a compass that we might not sell.