ATMOS says, proceed straight ahead. You have reached your final destination.
I did like the comment at the end of the article to the effect that they reckoned they would have made it if they'd had a Japanese car (they were Japanese tourists in a Hyundai).
"What were they thinking?"
I think the main point is that they weren't.
Oh they were, "Technorogy must be obeyed, compreetry unfarrible!"