Get Out There Mag - a Canadian outdoor sport magazine recently published it's
first Race Director's Guidebook.
I thought it would be a good thing to share. The things I think are particularly interesting though are some of the things not mentioned but implied.
From p.10: "Inlcude a logo and a few rights-released photos from your event in the media section of your website" I.E. a) you have an event website (though I suppose a club website could double as this) and b) have a media section for media.
P.12 "Take a long-term view" This section talks about checking in with sponsors and prospective sponsors multiple times a year. It assume of course that the event is an annual one.
P. 14 Day 3 talks about having the same name for your facebook, twitter, and youtube pages. (Facebook.com/myeventname, Twitter.com/myeventname, Youtube.com/myeventname) Obviously before you have event pages on these sites you should have an event site
myeventname.com. I've just secured all of these domains this for the Ottawa O-Fest even though we're not using them all yet. (
OttawaOFest.ca,
Facebook.com/OttawaOFest,
Twitter.com/OttawaOFest.ca,
Youtube.com/OttawaOFest.ca)
That's a few things from the first half of the guidebook. I haven't had a chance to look closely at the second half yet.