Discussion: New Orienteering Nova Scotia Video
in: Orienteering; General
Jun 25, 2019 3:35 PM
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Someone with more tech skills can probably embed this directly, but here's a nice new Orienteering Nova Scotia video. Lots of great drone shots of Pam James running along the ocean:
https://orienteeringns.ca
https://orienteeringns.ca
Jun 26, 2019 12:26 AM
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Really cool video!! Great as an intro for anyone to use for orienteering.
Jun 26, 2019 7:30 AM
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That was very nice indeed, hope you get to spread it around and increase the number of people actually doing it. :-)
Jun 26, 2019 7:03 PM
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This is a pretty good marketing video for orienteering.
What makes a good marketing video? Well it is not showing very fit young people running their asses off up hills and down through the woods as I've seen with a couple of recent YouTube efforts.
A friend who worked on a number of my political campaigns (successful, by the way) was fond of saying something he had learned while working with the Disney organization, "Sell the sizzle, not the steak."
I struggled a bit to know what he meant but in orienteering people running through the woods is the steak. Sure it is sizzle to us but we are already in the fold.
Let's say you are a parent looking for something for your kids to do.
Why are they looking? They want their kids to get outside, get some exercise and learn to think for themselves. Almost everyone craves that for their kids.
So for them the attraction of orienteering will not be that kids learn to read a map etc but that in reading the map they get to make decisions about where they go and then follow through on those decisions, that in following their route they are outdoors and getting exercise. Orienteering hits the triple crown of parental desires. Not many if any other sports do that.
The Orienteering Nova Scotia video comes closest I've ever seen to selling the sizzle. For the future if there were one thing I would advise to do different is pay attention to 'closing the sale'. Lead the viewers in to the website where they can sign up for an event or clinic, join a mailing list, find out about the next event, leave their e-mail address, address and phone number for a free certificate for their first event and of course more information .
What makes a good marketing video? Well it is not showing very fit young people running their asses off up hills and down through the woods as I've seen with a couple of recent YouTube efforts.
A friend who worked on a number of my political campaigns (successful, by the way) was fond of saying something he had learned while working with the Disney organization, "Sell the sizzle, not the steak."
I struggled a bit to know what he meant but in orienteering people running through the woods is the steak. Sure it is sizzle to us but we are already in the fold.
Let's say you are a parent looking for something for your kids to do.
Why are they looking? They want their kids to get outside, get some exercise and learn to think for themselves. Almost everyone craves that for their kids.
So for them the attraction of orienteering will not be that kids learn to read a map etc but that in reading the map they get to make decisions about where they go and then follow through on those decisions, that in following their route they are outdoors and getting exercise. Orienteering hits the triple crown of parental desires. Not many if any other sports do that.
The Orienteering Nova Scotia video comes closest I've ever seen to selling the sizzle. For the future if there were one thing I would advise to do different is pay attention to 'closing the sale'. Lead the viewers in to the website where they can sign up for an event or clinic, join a mailing list, find out about the next event, leave their e-mail address, address and phone number for a free certificate for their first event and of course more information .
Jun 27, 2019 12:25 AM
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"What makes a good marketing video? Well it is not showing very fit young people running their asses off up hills and down through the woods as I've seen with a couple of recent YouTube efforts."
I can't disagree with this statement enough.
I can't disagree with this statement enough.
Jun 27, 2019 11:33 PM
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Go, Pam! (and Mom, and Chelsea). Nice video, nice looking woods. Hope the positive publicity works!
Jun 28, 2019 12:20 AM
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Yeah Pam was great but it was not just Pam. The woman with the English accent is Kara Turner - I think she was the one behind the production of the video. That is her husband Matt Hall jumping over the log. And their kids and local friends also feature a lot. The Canadian guy who talks is Tony Wheeler - OANS mapping officer and a driving force behind the rejuvenation of OANS - especially the production of a lot of new maps.
I don't know where the seaside aerial footage is but the forest shots are in the woods just behind Mahone Bay (home of the Turner/Hall family) - a very picturesque old fishing port 1 hour SW of Halifax.
NS has a reputation for some thick nasty terrain. Sure there is some terrain like that, but there is also lots of really nice and very challenging terrain. If you have the chance NS is well worth an orienteering trip.
I don't know where the seaside aerial footage is but the forest shots are in the woods just behind Mahone Bay (home of the Turner/Hall family) - a very picturesque old fishing port 1 hour SW of Halifax.
NS has a reputation for some thick nasty terrain. Sure there is some terrain like that, but there is also lots of really nice and very challenging terrain. If you have the chance NS is well worth an orienteering trip.
Jun 29, 2019 12:56 AM
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Kara Turner indeed was overseeing production (as well as a whole lot of promotion in her neck of the woods), and many in the Orienteering NS community had input or cameo appearances. It takes a village - and everyone involved with ONS is working hard to increase participation. We're glad to hear some positive feedback on our video :-)
We can't wait to show off our new ONS - wear too. It just arrived in time for our weekend event!
Fun fact: The drone shots are actually Pam's stunt double, I believe ;-)
We can't wait to show off our new ONS - wear too. It just arrived in time for our weekend event!
Fun fact: The drone shots are actually Pam's stunt double, I believe ;-)
Jul 1, 2019 12:27 PM
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Very nicely produced video. One of the best I’ve seen for NA orienteering!
Jul 1, 2019 2:47 PM
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"NS has a reputation for some thick nasty terrain."
I survived Indian Harbour, 1984. The horror, the horror.
I survived Indian Harbour, 1984. The horror, the horror.
This discussion thread is closed.